Tag: Stakeholders

Content & SEO, Marketing Channels

What stakeholders should expect from SEO

November 9, 2022

Via: Search Engine Land

SEO is a long-term play and requires patience. I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades in the industry, I still believe that SEO demands time to see results. SEO […]

Content & SEO, Marketing Channels

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

September 23, 2022

Via: CMI

I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach […]