Tag: sponsored content

Marketing Channels, Social Media Marketing

What Influencers Wish Brands Knew About Sponsored Content Partnerships

August 10, 2021

Via: CMI

Many brands strike deals with media giants like The New York Times and The Washington Post to create sponsored content. But others choose to work directly with influencers and bloggers based on affordability and/or distribution channels. Though it may not […]

Advertising Technology

Is your marketing platform really intelligent?

June 5, 2018

Via: Marketing Land

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: […]

Content & SEO

Why It’s Time to Standardize Native Ad Labels

February 11, 2016

Via: The Content Strategist

Last month, The Wall Street Journal published “Sponsor Generated Content” about the history of hedge funds to promote a new show on Showtime. In the summer, Dell’s logo showed up on a story about the future of medicine as part of Forbes “BrandVoice.” And shortly before that, […]