Tag: SKAdNetwork

Marketing Technologies, Mobile Marketing

iOS 14.6 & iOS 15: ad spend lowering and new challenges for advertisers

June 28, 2021

Via: Business of Apps

The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to […]