Tag: P&G

March 8, 2022

P&G is trying to take a measured approach in response to Russia’s invasion of Ukraine, a crisis that has thrown global brands that operate in the region into a bind. While the CPG giant is freezing all marketing and promotional […]

April 21, 2021

P&G continued to feel a windfall from the pandemic in fiscal Q3, as the health crisis has led to sustained consumer interest in home goods and cleaning products and resulted in a rapid acceleration of e-commerce adoption. While marketing and […]

April 9, 2021

As one of the world’s biggest advertisers, Procter & Gamble is highly exposed to Apple’s software changes that give consumers greater choice in sharing device identifiers with third-party apps. However, a separate opinion piece from The Wall Street Journal also […]

October 21, 2020

As it did during the early days of the pandemic, P&G continues to double down on marketing as the health crisis changes consumer behaviors in the CPG category and elsewhere. At the same time, the company is well positioned to […]

April 20, 2020

As the world’s biggest advertiser, P&G sets the tone for the consumer packaged goods (CPG) industry and the many companies that rely on its estimated $10.1 billion in yearly spending on media and marketing services worldwide. The company is committed […]

May 17, 2018

The World Federation of Advertisers has thrown down the gauntlet to clear up what P&G marketing boss, Marc Pritchard, has described as the “murky waters” on online advertising. Perhaps rather ironically, considering the way that clickbait has taken over some […]