Tag: Owned Media

Marketing Technologies, Mobile Marketing

eCommerce app marketers are spending more to acquire users while installs stall

September 30, 2022

Via: Business of Apps

The Covid-19 pandemic heralded the era of online purchasing and app retail. However, as shoppers returned to normal life, mCommerce has slowed a little. Building on the mobile-first experience, a growing number of eCommerce marketers are looking to navigate a […]

Marketing Technologies, Other Technologies

4 Types of Earned Media & Who Is Doing It Right

April 8, 2021

Via: Search Engine Journal

Did you know that 61% of people now use an Adblocker tool when surfing the web? People are sick and tired of being bombarded with advertising that’s in their face and not relevant. They’re craving high-quality, captivating content — things […]