Tag: Overlook

Big Data, Platforms & Software

Big Data is Great, but Don’t Overlook the Power of Small Data

November 2, 2018

Via: Chief Marketer

Big data continues to capture the imaginations—and budgets—of brand marketers across industries, but should it? Certainly the ability to harness huge data sets, collect vast ranges of data types in real-time, and mine that data for insights can yield profound […]