Tag: OTT

Big Data, Platforms & Software

How Data Will Come Into Play in OTT Advertising

May 23, 2018

Via: Adweek

We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale in the U.S., with nearly 200 million OTT viewers in 2018, which equates to roughly the same number of […]