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Tag: original sound

Marketing Channels, Social Media Marketing

How brands like Pepsi and American Eagle are investing in original sound marketing on TikTok

October 6, 2022

Via: Digiday

On TikTok, brands and retailers are playing marketing by ear. Some companies have begun developing their own original TikTok sounds in the hopes of going viral. Pepsi announced a partnership with singer and actress Chlöe Bailey on Tuesday to release […]