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Tag: Optimal Platform

Big Data, Platforms & Software

Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

September 28, 2018

Via: Adweek

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are […]