Tag: Optichannel Marketing

Marketing Channels

Why Include Direct Mail In Optichannel Marketing?

December 19, 2019

Via: Target Marketing

Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better. Demand Metric, in partnership with PFL, conducted a benchmark study, “Multichannel Marketing Maximizing Program Engagement and ROI”. The optichannel […]