May 6, 2022
Via: Business of AppsMobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed […]
November 11, 2021
Via: AdExchangerThe Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups. It’s no surprise – health officials and local governments had to track the effects of quarantine measures as well as next-order […]
August 16, 2021
Via: AdExchangerPrior to the digital revolution, location data was explicit – it referred to fixed physical stores. Today, location data matters because people check their phones before they walk into a store, as evidenced by 200% annual growth in “where to […]
April 13, 2018
Via: Online Marketing BlogInfluencer Marketing Has Hit Cryptoworld The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the […]
April 5, 2018
Via: AdweekLocation data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions and email response rates. Marketers need to keenly focus on leveraging location data or […]
July 25, 2024
July 18, 2024
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