Tag: Location Data

Big Data, Customer Data

38% of app users shared location without noticing

May 6, 2022

Via: Business of Apps

Mobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed […]

Big Data, Customer Data

The Peril And Promise Of Location Data; Is Creative Back In Charge?

November 11, 2021

Via: AdExchanger

The Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups. It’s no surprise – health officials and local governments had to track the effects of quarantine measures as well as next-order […]

Big Data, Customer Data

5 Things You Didn’t Know You Could Do With Location Data

August 16, 2021

Via: AdExchanger

Prior to the digital revolution, location data was explicit – it referred to fixed physical stores. Today, location data matters because people check their phones before they walk into a store, as evidenced by 200% annual growth in “where to […]


Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

April 13, 2018

Via: Online Marketing Blog

Influencer Marketing Has Hit Cryptoworld The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the […]

Advertising Technology

How Brands Are Getting More Sophisticated at Using Location Data

April 5, 2018

Via: Adweek

Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions and email response rates. Marketers need to keenly focus on leveraging location data or […]