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With First-Party Data, the Experience Is the Most Important Part

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Tag: Local Search Ads

Marketing Technologies, Other Technologies

What do Google’s expanded text & local search ads mean for marketers?

May 25, 2016

Via: Econsultancy blog

Google announced a tranche of changes to its ad products yesterday. Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there’s still work for marketers to do to understand their impact. Here’s […]