Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: business outcomes

New research: the six-second ad experience

Digital Media & Mobile, Media

New research: the six-second ad experience

May 8, 2018

Via: Ad Age

Following up on its study on the advertising experience last year, the FreeWheel Council for Premium Video recently conducted research in partnership with Realeyes focused on better understanding the impact of ad length on the ad experience and business outcomes. […]