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With First-Party Data, the Experience Is the Most Important Part

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Tag: business models

Big Data, Customer Data, Platforms & Software

Company Data Opens the Door to Data Business Success

August 7, 2019

Via: Target Marketing

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more challenged, there is a clear focus to diversify digital revenue […]