Tag: Business Insider

Marketing Technologies, Mobile Marketing

How Business Insider leverages the convergence of social, mobile storytelling

May 26, 2016

Via: Mobile Marketer

A Business Insider executive at Mobile Moments NYC discussed the publication’s focus on digital storytelling, which prioritizes serving content to on-the-go readers quickly, a strategy that has resulted in 60 percent of its traffic stemming from smartphones and tablet devices. […]


Digital publishers face a winter of discontent

January 4, 2016

Via: Digiday

The sunny days of hot growth for digital publishers are fading into a memory as many now face a long, dark winter. Many venture-backed publishers are coming up to the limits of scale. Their models were based on eye-popping audience-growth […]