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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: brand mission

Content & SEO, Marketing Channels

How To Plan a Content ‘Season’ Like a Hollywood Showrunner [Rose-Colored Glasses]

September 30, 2022

Via: CMI

What should we talk about in our content? This question plagues many content marketing teams. The brand message might be crystal clear. The products have clear value propositions and differentiators. The marketing team understands its paid media schedule, the agency […]