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Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

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The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: Bottega Veneta

Marketing Channels, Social Media Marketing

How Social Media Is Failing Luxury Brands

August 4, 2021

Via: MediaPost

Social media promotion is far from a surefire way to attract affluent consumers. That’s according to luxury marketing consultancy Unity Marketing, whose recent study posits that “social media is grossly underperforming luxury companies’ expectations.” “Social media is mass, not ‘class,” […]