Tag: book

Advertising Technology, Digital Media & Mobile, Media

Q&A: New Yorker’s Ken Auletta on the Frenemies of Digital Advertising

June 5, 2018

Via: Adweek

Three years after first going down the rabbit hole that is digital advertising, longtime New Yorker contributor Ken Auletta has emerged with another book, Frenemies, which publisher Penguin Random House describes as “Auletta’s reckoning with an industry under existential assault.” […]

Digital Media & Mobile, Media

YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos

March 16, 2017

Via: Adweek

A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website “Poison Depot” before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry […]