Tag: Birk Cooper

Marketing Technologies, Mobile Marketing

Kraft Heinz ups commitment to mobile shopper marketing following initial success

May 25, 2016

Via: Mobile Marketer

Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into shopping behavior. In a recent test, shoppers who scanned Heinz […]