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Tag: billboards

How Out-of-Home Media Companies Must Reinvent Themselves as Publishers to Survive

Digital Media & Mobile, Media

How Out-of-Home Media Companies Must Reinvent Themselves as Publishers to Survive

April 11, 2018

Via: Adweek

For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around out-of-home today feels reminiscent of mobile, where […]