Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: B2B influencers

How researching B2B influencers can deliver actionable intelligence

Advertising Technology

How researching B2B influencers can deliver actionable intelligence

June 18, 2018

Via: Marketing Land

In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational […]