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With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: B2B customers

Content & SEO, Marketing Channels

What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

May 2, 2022

Via: CMI

Many people talk (and write) about how the B2B marketing process has changed. But they overlook how the entire buying process has changed. Volumes of research and points of view articles explore how digital marketing needs to change to meet […]