Tag: B2B buyer

Content & SEO, Marketing Channels

7 Content Marketing Takeaways From 4.6 Million B2B Downloads

May 12, 2022

Via: Convince and Convert

Marketers love to talk about data. We love to talk about findings. But what good are such things if we’re not ready and willing to both learn from and act on them? Each year, my company, NetLine, publishes the most […]

Content & SEO, Marketing Channels

What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

May 2, 2022

Via: CMI

Many people talk (and write) about how the B2B marketing process has changed. But they overlook how the entire buying process has changed. Volumes of research and points of view articles explore how digital marketing needs to change to meet […]