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With First-Party Data, the Experience Is the Most Important Part

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Brands scrutinize video ad budgets as upfronts approach

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Tag: Axe

How Dove and Axe Got Into Alignment, and Why They Still Need Digital Specialists

Business and Industrial, Industries

How Dove and Axe Got Into Alignment, and Why They Still Need Digital Specialists

July 8, 2016

Via: Ad Age

For Keith Weed, advertising that takes progressive stances on gender issues is like spinner luggage: It makes perfect sense when you see it, but took far too long to happen. The chief marketing and communications officer of Unilever is pushing […]