Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: Axe

How Dove and Axe Got Into Alignment, and Why They Still Need Digital Specialists

Business and Industrial, Industries

How Dove and Axe Got Into Alignment, and Why They Still Need Digital Specialists

July 8, 2016

Via: Ad Age

For Keith Weed, advertising that takes progressive stances on gender issues is like spinner luggage: It makes perfect sense when you see it, but took far too long to happen. The chief marketing and communications officer of Unilever is pushing […]