Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: autoplay

Marketing Channels, Web Advertising

Publishers have eagerly embraced autoplay video, but advertisers have concerns

February 2, 2016

Via: Digiday

Autoplay video is invasive, controversial — and immensely popular. Blame Facebook. Thanks to the embrace of autoplay video by Facebook and sibling Instagram, automatically playing video, with the sound off thankfully, is the new normal. Publishers like Bloomberg, CNN and […]