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With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: Authoritativeness

Content & SEO, Marketing Channels

The Importance of E-A-T in SEO

September 8, 2022

Via: Convince and Convert

Simply put: if you’re optimizing your site for Google’s current algorithm, you’re already falling behind. Over the past few years, Google has made several algorithm updates that show us directionally where they want organic search to be in the future […]