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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Audience signals

Big Data, Platforms & Software

How to make the most of Performance Max this holiday shopping season

October 28, 2022

Via: Search Engine Land

Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season? Ideally, you should’ve prepared everything in advance. Black Friday is in ~30 days! If you’re […]