Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: Apple privacy

Big Data, Customer Data

Apple doubles down on privacy, further complicating tracking and targeting

June 10, 2021

Via: Marketing Dive

Apple previewed new privacy protections across its operating systems at its annual Worldwide Developers Conference (WWDC) on Monday, revealing how the company plans to bolster its self-described “legacy of privacy leadership” to differentiate itself from competitors including Facebook and Google. […]