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With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: App Ad Budget

Marketing Channels, Web Advertising

The Big Story: Zoom Ads And Apple’s App Ad Budget

November 18, 2021

Via: AdExchanger

Netflix has finally put to rest rumors (hopes and dreams) that it would one day monetize with advertising – but now Zoom is stepping up to the plate. The Zoom CEO rejected the idea of monetizing its free video conferencing […]