June 30, 2022
Via: CMOAmazon Web Services (AWS) has announced support for Unified ID 2.0 (UID2) on its platform, providing customers with a turnkey identity solution that provides an alternative as third-party cookies are phased out. Unified ID 2.0 was developed by The Trade […]
Advertising Technology, Digital Media & Mobile, Media
July 12, 2018
Via: Media PostHalf of all global media agencies use their own advertising technology to make programmatic media buys which helps to maintain better transparency with clients, among other things. ExchangeWire, a programmatic media researcher, and IPONWEB, an advanced advertising system company, found […]