Tag: antitrust trial

Marketing Channels, Web Advertising

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

December 28, 2023

Via: Search Engine Land

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to […]