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With First-Party Data, the Experience Is the Most Important Part

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Tag: Amazon’s Ad Business

Marketing Channels, Web Advertising

Amazon’s Ad Business Hurting Sellers; Mozilla Tests Switching Default Search Engine

September 21, 2021

Via: AdExchanger

Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with the average […]