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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: ads business

Marketing Channels, Social Media Marketing

Apple draws Meta’s ire again with new policy around boosted posts

October 27, 2022

Via: Marketing Dive

Apple’s latest advertising plays signal a clear intent to feed more revenue into its budding ads business, though they also further ramp up existing tension between itself and Meta. With the new guidelines, which arrived under the radar, Apple now […]