Tag: ad measurement

Marketing Technologies, Mobile Marketing

Mobile advertisers are eyeing social video despite persistent hurdles in ad measurement

January 5, 2023

Via: Business of Apps

In 2023 mobile marketers continue to face tracking issues in light of Appleā€™s privacy update and brand safety concerns have not been sufficiently addressed either. And yet, more advertisers plan to increase their ad spending on social channels (25%+) than […]