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With First-Party Data, the Experience Is the Most Important Part

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Tag: Ad Frequency Controls

Marketing Channels, Web Advertising

A Wakeup Call for Networks, Agencies and Brands: Consumers Are Fed Up with the Lack of Ad Frequency Controls

May 27, 2021

Via: AdExchanger

It’s an unfortunate experience with which each of us is all too familiar. You’re binge watching your favorite show, catching up on the news or streaming live sports, and are subject to ad breaks featuring the exact same commercials, over […]