Tag: ABM strategies

Big Data, Customer Data

B2B Marketers Lack Confidence in Data: D&B

September 12, 2018

Via: Chief Marketer

Half of B2B professionals have a lack of confidence in the quality of their marketing data, hindering adoption of ABM to increase engagement in key target accounts. Only 38 percent of marketers surveyed said account based marketing (ABM) is part […]