Creatives hate thinking about being efficient. It kills the mood. Crushes the vibe. Chases off the inspiration.
But when you’re a creative professional, you can’t rely on inspiration always being by your side. When the creative well runs dry, you still have bills to pay. Your team has to eat.
This is where operational efficiency comes in.
What is operational efficiency?
Operational efficiency is a term used to describe the effectiveness of your team’s processes and workflow. It is a way to measure how well you are utilizing resources (like time, money, and your team) to achieve specific objectives.
