Marketers are hard at work gearing up for the next frontier of AI, IoT and Web3, while navigating the headwinds of cookie and mobile ID deprecation.
In this environment, technology has become a marketer’s best friend. Brands are funneling enormous resources into an ever-expanding universe of capabilities like customer data and CRM platforms to segment audiences, and then deliver marketing automation and personalized communications at scale, ever improving and deepening the connection between brand and customer.
Indeed, it’s the single biggest component of marketing budgets at 26%.
