Consistent measurement
It should come as no surprise that marketers want better measurement in 2023. Proving out the effectiveness of ad budgets has always been important — and difficult — and it’s only gotten more so following privacy the changes following the iOS 14 update.
“[Measurement is] the crux of all the problems,” said Zola CMO Victoria Vaynberg. “The sheer number of platforms and their shortcomings — it’s increasingly hard to understand the effectiveness of any campaign.”
