As it turns out, marketers say they know what makes content a success.
Yet, most aren’t doing it, and they don’t really know why.
Isn’t that a kick in the head?
Opal and Forrester Research recently teamed up to conduct a study on marketing operations.
TL;DR takeaway: Marketing is not aligned operationally within their companies.
Shocked? We weren’t either. Marketing operations, content workflow, planning, and execution aren’t well understood.
