History will remember the 2010s for its significant trends – those that remain popular (the rise of the Marvel and DC universes, hipster fashion, social media) and those we’d like to forget all about (planking, anyone?).
In marketing circles, the decade marked a giant leap in the evolution of content marketing. Much of the shift can be traced back to Google’s Zero Moment of Truth study, which found that 88% of consumers research products and services before purchasing. This study amplified the need for better search engine optimization (SEO) across brands of all sizes and, of course, more content to fuel those SEO efforts.
