Alphabet’s blowout Q2 results offer a stark contrast from the year-ago period, when Google notched the first revenue declines in its nearly 30-year history. Explosive growth speaks to how advertiser demand has rebounded following pullbacks that rocked the industry early in the pandemic.
Travel, media and entertainment — categories heavily impacted by initial lockdowns that are now looking to lure consumers back — were major contributors to Google Ads’ growth in Q2, per Schindler. Other marketing players, including social media platforms and the more embattled agency category, have also felt fresh tailwinds amid the broader ad market recovery.
