Many business owners have heard of brand storytelling, but they don’t know the importance of it or how to do it effectively. According to research by Headstream, 55% of consumers are more willing to buy from a brand if they connect with their story — and that’s why I employ this tactic in every company I own.
Understanding the audience
To understand your audience, you can utilize surveys, polls, Facebook groups and website and social media analytics to help you better understand what makes them buy.
There are various types of market research strategies you can use including asking both closed and open-ended questions and asking your current clients as well as potential ideal clients. We’ve employed these strategies in all my companies and asked these 10 critical questions to our business clients, which you can also use on your audience.
