“How do I talk to Gen Z?”
An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract top young talent.
Gutterman’s response? Be real. “Gen Z isn’t anti-corporate or anti-brand,” she said. “They just have an amazing nose for B.S.”
The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern.
