We live in an increasingly connected world. And while the concept of social media is certainly nothing new, its ubiquity has reached unprecedented heights, connecting users across the globe and providing unmatched opportunities for brands to speak directly to consumers.
New York’s recent Social Media Week allowed us to reflect on social media’s evolving impact on our lives and how we can create a future that uses it for positive and net good. The conference provided a unique opportunity to discuss some of the key insights that will impact the way we use social.