Don’t write off the humble telephone just yet, it’s still a powerful engagement and conversion tool. Google consumer research found that 70% of mobile searchers use click-to-call buttons on websites and half find it extremely important to be able to call the business when they are about to make a purchase.
So click-to-call is useful beyond simple search buttons as it’s great for generating inbound calls, and is seen as most important for mobile users in the crucial purchase phase.