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Unlocking the Power of Social Media: How 56% of Loyal Customers Are Born

Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages them on social media.

Many businesses view social media as a way to put their business out there, but unless you consistently engage with your audience and address their comments, potential customers will only view you as another establishment looking to make profits.

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