With its nine-month-old Anthology program, Facebook looked to match up brands with publishers for high-end branded-content programs. But since its April launch, Anthology is mostly stalled, beset by high price points and tepid demand.
Facebook’s looking to change that in order to give Anthology a boost. To start, Facebook is slashing the minimum commitment for Anthology programs from “several” million dollars to $1 million, according to publishers.
