Consider Millennials: Research shows that Millennials value humor and, yes, want to learn how to invest better. And financial services firms need to attract Millennials and their money.
People invest for different reasons. For some, it’s not about the money itself—it’s the freedom money allows them. Then they can live their lives and do what they want. What, then, are their passions? It’s probably not reading your conservative, boring content—unless they need the sleep! No one ever wishes they spent more time banking or dealing with insurance. Marketing is always about people and their passions. Find out what your people care about, and start writing about that.
