Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals.
Continue reading and learn how to translate SEO concepts into business terms so you can onboard your business partners and secure their buy-in for organic projects.
Improving customer experience
Customer experience is one of those aspects of the business that almost all leaders agree is super important. And it can’t be different when 52% of customers say they will switch to a competitor after a single negative impression.